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Writer's pictureDesiree Lowe

8 Proven Ways To Boost Your Sales With Instagram Stories

Did you know that a whopping 500 million* people use Instagram Stories every day? If you're not using Instagram Stories for your business at all or you're not using them effectively you're missing out on a remarkable opportunity to grow your business.


Here's why...

58% of people say they have become more interested in a brand or product after seeing it in Stories.
50% of people have visited a website to make a purchase after seeing a product or service in Stories.

Instagram Stories aren't just great for engagement, they're also an expert way to boost your sales! But only if you do it right...


8 Proven Ways You Can Boost Your Sales With IG Stories


1. Get to know people's preferences for your products or services with fun polls.


Instagram Story Polls
Instagram Story Polls Example via Later.com

2. Engage your followers and test their knowledge with a quiz.


Instagram Story Quiz Ideas
Instagram Story Quiz via ImpactPlus.com

3. Showcase your bestsellers or most booked service(s) and why people love them!


Starbuck Customer Favourite on Instagram Stories
Show Customer Favourites with Instagram Stories

4. Share user-generated content (UGC) and tag customers!


Instagram Stories UGC examples
Use UGC in Instagram Stories via Later.com

5. Share tips, tricks, and tutorials on how to use products, tools, or services.


Share Helpful Tips with Instagram Stories via TED Talks

6. Make your stories shoppable (if you sell products) or include a relevant call-to-action (CTA). Use gifs to make it more fun and engaging.


Shoppable Instagram Stories
Add Shopping Tags To Your Instagram Stories via badrhinoinc.com

7. Invest in Sponsored Stories to reach more people.


Overstock Instagram Sponsored Stories Example
Instagram Sponsored Stories Help You Reach More People

8. Show off your brand personality. Let people get to know, like, and trust you!


Instagram Story Ideas
Be Authentically You With Instagram Stories

Of course, consistency is one of the keys to success on Instagram and, social media in general. Including Instagram Stories in your overall Instagram Strategy is a smart way to connect with your followers and boost your sales. Use any or all of the ideas above, be consistent, and watch your sales increase over time.


*Source: Instagram For Business

DesMone International Digital Marketing Services

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