top of page

4 Irrefutable Reasons Why You Should Send Welcome Emails

Writer's picture: Desiree LoweDesiree Lowe

Did you know that done right welcome emails have the potential to significantly boost your sales?


I'm not talking about the generic, automated email you send after someone subscribes to your list. I'm talking about a strategic sequence of automated emails that you send to people after they complete an action like subscribing to your list, booking an appointment, purchasing an item, downloading an app, signing up for a service, etc.


Here's why you should send them and how they can dramatically help your business.

Only 39% of brands send a welcome email.

(Source: Ciceron First Impressions Email Marketing Study)



4 Irrefutable Reasons To Send Welcome Emails


1. Right after signing up is when people are the most engaged.


This presents a great opportunity for you to:

  • Learn more about them

  • Introduce them to your brand story

  • Set expectations for doing business with you

  • Influence them to do business with you

2. Studies have shown that welcome emails can dramatically boost your sales by 320%!


That's a pretty big increase. How would a jump in sales like that impact your business right now?!

(Source: Invesp)


3. Most brands don't send welcome emails, so it's a HUGE opportunity for you to stand out from the competition!


4. It gives you the opportunity to leave a valuable impression on your subscribers and start to build brand affinity.


So what should you include in a Welcome Emails Sequence?


Check out my FREE Resource below for expert tips!


FREE Resource: Welcome Emails Checklist

Comments


Get Inspired!
JOIN MY DIGITAL MARKETING CLUB!

Enter your info below to get my top digital marketing tips and offers delivered to your inbox every week to help you supercharge your business growth online!

Congrats!! You're in! Check your inbox for an important message from me :)

© 2025 by DesMoné International.

ALL RIGHTS RESERVED.

Tel: (246) 423-8792

Bottom Bay (via Apple Hall)

St. Philip, Barbados BB18070

  • Grey Facebook Icon
  • Grey Instagram Icon
bottom of page